S&M percent of Revenue

Tracking total sales and marketing (S&M) expenses as a percent of revenue helps show a company's efficiency and maturity. The percentage will be very large (>100%) when a business is beginning to scale, but will tapper off over time, though for most software companies will always spend a significant percentage of their revenue on S&M.

S&M % of Revenue=S&M Expenses÷Revenue

Settings: Segments, Date Range, Date Aggregation, Revenue Type, Trailing Period, Expense Segments

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