Tracking total sales and marketing (S&M) expenses as a percent of revenue helps show a company's efficiency and maturity. The percentage will be very large (>100%) when a business is beginning to scale, but will taper off over time, though most software companies will always spend a significant percentage of their revenue on S&M.
S&M % of Revenue=S&M Expenses÷Revenue
Settings: Segments, Date Range, Date Aggregation, Revenue Type, Trailing Period, Expense Segments
