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Retained recurring revenue (ARR or MRR) is recurring revenue from existing customers retained from the prior period. Retained revenue is the truly recurring part of a company’s revenue, as it continued over from the prior period and excludes new customers or expansion. High retained recurring revenue (relative to the prior period’s recurring revenue) is a sign a company has a low churn rate and consistent revenue base.

Retained = the sum of ARR in the current period or previous period (whichever is less) from each customer

Growth Rates: Period over Period, Year over Year, CMGR

Settings: Segments, Date Range, Date Aggregation, Trailing Period, Revenue Type