Segments allow you to define a group of customers, and run metrics only considering those customers. There are currently two filters you can use when creating segments:
A cohort is a set of customers grouped by sign-up period. Excluding cohorts means that metrics will not consider any customers who first had revenue in those months. This can be helpful if, for example, you want to look at weighted average Dollar Retention, but do not want to include early customers that may have behaved differently from more recent sign-ups.
A company’s ACV is it’s MRR * 12. There are two versions of the ACV filter: you can either filter for company ACV in the first month a company produced revenue (“First Month”) or the last month it had revenue (“Last Month”).
The ACV filter can help analyze how growth and retention vary between customers of different sizes.