SaaSGrid utilizes a best-in-class methodology for SaaS KPIs, while also providing the flexibility to support a wide range of analyses and business models. This documentation covers in detail how each metric is calculated so start-ups can have full confidence in their numbers. To view SaaSGrid charts populated with dummy data, see our demo dashboard.
SaaSGrid is designed to support subscription or usage/transaction based software revenue, and currently does not support non-software revenue, such as hardware or services, or future projections. Because SaaSGrid is focused on SaaS KPIs, the relevant revenue values may diverge from GAAP revenue. When filling out revenue in the SaaSGrid template, use the following guidelines:
For subscription models, input Monthly Recurring Revenue (MRR) as of the end of each month. Some examples:
For usage or transaction based models, input the net revenue accrued in the month. Some examples:
The inputted revenue figure, regardless of whether it is MRR or net revenue, will be referred to as “revenue” in the below KPI definitions. “New revenue” will refer to the inputted revenue figure for customers who have never produced revenue in a previous period. Similarly, “new customers” are customers with inputted revenue in a given month and no revenue in any previous month.