The Essential Guide to SaaS Metrics

We put together the ultimate guide to mastering the metrics that matter most. Find out all the numbers you should be tracking in your business, with clear formulas and benchmarks so you can figure out how you stack up.

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Cut Through the Fluff, Focus on What Moves the Needle

Founders and operators are flooded with advice. We simplified it. This guide breaks down the key SaaS KPIs — from ARR and retention to CAC payback and burn multiple — with plain-language explanations, real benchmarks, and formulas that actually make sense.

Built for Founders

No Jargon. No Guesswork. Just Clarity

Wondering if your churn is healthy? Or whether your Magic Number holds up? This is your cheat sheet. Print it, share it, or drop it in your data room. We’ve included common pitfalls, real-world benchmarks, and simple formulas for fast decision-making.

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Get your free copy of The Essential Guide to SaaS Metrics today and start making smarter, faster decisions with the numbers that drive growth.

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Trusted by Thousands of Leading SaaS Businesses

I’ve worked at large SaaS organizations and never had this level of reporting pre-IPO. Even then only FP&A and Ops had access to the data- with SaaSGrid we have finance, sales, and the entire exec team fully in sync. The SaaSGrid team has been a great partner to Tecton.

Akash Bose

Director of Sales Operations, Tecton

SaaSGrid is Sonar's source of truth for our SaaS KPIs. We use it to monitor our business health, set goals, run board meetings, and even pitch investors.

Jack McGlinchey

Co-Founder, Sonar Software

Before SaaSGrid, we had to manually download Salesforce reports every quarter and spend days modifying, calculating, and verifying the data to ensure it was up-to-date. Since implementing SaaSGrid, we are able to monitor sales and renewal progress in real-time, and generating board reports takes minutes instead of days.

Diane Garcia

Director of Operations, Scratchpad

Ready to bring clarity to your SaaS metrics?

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