Retained recurring revenue (ARR or MRR) is recurring revenue from existing customers retained from the prior period. Retained revenue is the truly recurring part of a company’s revenue, as it continued over from the prior period and excludes new customers or expansion. High retained recurring revenue (relative to the prior period’s recurring revenue) is a sign a company has a low churn rate and consistent revenue base.
Retained = the sum of ARR in the current period or previous period (whichever is less) from each customer
Growth Rates: Period over Period, Year over Year, CMGR
Settings: Segments, Date Range, Date Aggregation, Trailing Period, Revenue Type
