Resurrected recurring revenue (ARR or MRR) is the recurring revenue added from former customers who returned in a period. Resurrection is not a very common or important metric for SaaS companies that sell to enterprise, as it’s relatively rare and when it does occur, it typically requires a whole new sales cycle. However, tracking resurrected MRR is important for companies that sell monthly SMB and consumer SaaS products, as customers often come and go, and reactivating churned customers can be a more efficient growth strategy than marketing to net new customers.
Resurrection = ARR added from customers who have been active in a previous period, but not the most recent period
Growth Rates: Period over Period, Year over Year, CMGR
Settings: Segments, Date Range, Date Aggregation, Trailing Period, Revenue Type
